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Due to popular demand, Google announced this week that bid adjustments will be available for its click-to-call option.

An amazing but subtle feature that’s already been rolled out to select Google Adwords Beta testers, click-to-call ads have been around since 2010, helping advertisers connect with their customers by phone.

How Does This Help Me?

This feature will let you control how often the click-to-call feature appears in your ads.

Choose the campaigns that are working for you and drive up the click-to-call bids (with discretion, of course) to show the call extension more frequently and help you generate more calls.

When Can I Start Using This?

Expect to see this feature released sometime in the 4th quarter of 2017.

Want to drive more calls in to your business? Need help with your business’ Google Adwords campaigns? Take a look at our lead-generation services today to help you boost your business and have peace of mind knowing leads and sales are pouring in.

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